Current:Home > ScamsBeyoncé's Cécred hair care line taps 'Love Island' star Serena Page for new video: Watch -Smart Capital Blueprint
Beyoncé's Cécred hair care line taps 'Love Island' star Serena Page for new video: Watch
View
Date:2025-04-26 06:04:29
Beyoncé and ́sCéher Cécred hair care line know exactly what has the internet buzzing, as the singer teamed up with "Love Island" star Serena Page for a new hair care video.
In the latest episode of the brand's series, "Who's in the Cécred Salon," the reality TV star is the next guest to sit in the salon chair and receive the ultimate Cécred experience.
During the 8-minute video, a "super excited" Page sits back as she talks to the brand's Director of Education, Dr. Kari Williams, talks to her about the current state of her hair. "It's been in braids about ten-plus weeks, it hasn't had enough TLC while I was on the island," Page responds. "It was just cooped up in those braids, so I just took it out a few days ago."
Page elaborated on her choice to get a braided protective style before spending weeks in Fiji while filming "Love Island" − but now she's ready for a middle-part "buss down" hairstyle. The reality TV star also revealed she hadn't gone to the salon in years: "I'm just a DIY queen when it comes to my hair."
Dr. Williams then gave Page the ultimate Cécred experience, using products such as the reconstructing mask treatment, the clarifying shampoo and exfoliating scalp scrub and the hydrating conditioner.exfoliating scrubexfoliating scrub
Need a break? Play the USA TODAY Daily Crossword Puzzle.
Of course, Page didn't leave without sharing some laughs, dance breaks and some candid behind-the-scene moments with her boyfriend and fellow "Love Island" star Kordell Beckham, who makes a cameo in the video.
Before the video's release, the award-winning hair care brand teased the idea of Page being the next figure to get her hair done at the Cécred salon. Following the Season 6 reunion of the popular reality show on Aug. 19, the official Cécred Instagram account shared a clip of a woman, presumably Page, saying "I got a text" while sitting in the beauty chair.
Meanwhile, the text read "A hot new bombshell has entered the Cécred salon!"
Fans were quick to guess the islander in question. One user wrote, "Girl Serena I know that laugh from a mile away." Another fan asked what was on everyone's mind, "Beyoncé watches love island?"
Page is just the latest prominent figure to team up with the "Ya Ya" singer in the name of hair care.
Grammy Award-winning singer Victoria Monet was a featured guest in another episode of "Who's in the Cécred Salon." Many other celebrities have tried the products and have been featured in Cécred campaigns, too.
As fans know, the "Cowboy Carter" creator released her hair care line in February. She first teased the new business venture last May on Instagram while opening up about the impact of growing up in her mom's hair salon.
She wrote, "I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls," Beyoncé wrote. “I watched her heal and be of service to so many women. Having learned so much on my hair journey, I've always dreamed of carrying on her legacy."
Follow Caché McClay, the USA TODAY Network's Beyoncé Knowles-Carter reporter, on Instagram, TikTok and X as @cachemcclay.
veryGood! (192)
Related
- McConnell absent from Senate on Thursday as he recovers from fall in Capitol
- Hidden Home Gems From Kohl's That Will Give Your Space a Stylish Refresh for Less
- 2024 Olympics: Gymnast Ana Barbosu Taking Social Media Break After Scoring Controversy
- Jamaica's Kishane Thompson more motivated after thrilling 100m finish against Noah Lyles
- Apple iOS 18.2: What to know about top features, including Genmoji, AI updates
- How breaking emerged from battles in the burning Bronx to the Paris Olympics stage
- Billy Bean was an LGBTQ advocate and one of baseball's great heroes
- Chief beer officer for Yard House: A side gig that comes with a daily swig.
- Retirement planning: 3 crucial moves everyone should make before 2025
- Former Milwaukee hotel workers charged with murder after video shows them holding down Black man
Ranking
- Trump issues order to ban transgender troops from serving openly in the military
- Audit: California risked millions in homelessness funds due to poor anti-fraud protections
- What to know about the controversy over a cancelled grain terminal in Louisiana’s Cancer Alley
- Police remove gator from pool in North Carolina town: Watch video of 'arrest'
- Jamie Foxx gets stitches after a glass is thrown at him during dinner in Beverly Hills
- Matt Damon remembers pal Robin Williams: 'He was a very deep, deep river'
- Jury finds man guilty of sending 17-year-old son to rob and kill rapper PnB Rock
- Plunge Into These Olympic Artistic Swimmers’ Hair and Makeup Secrets
Recommendation
Apple iOS 18.2: What to know about top features, including Genmoji, AI updates
George Santos seeking anonymous jury; govt wants campaign lies admitted as evidence as trial nears
Family of explorer who died in the Titan sub implosion seeks $50M-plus in wrongful death lawsuit
Carolinas bracing for second landfall from Tropical Storm Debby: Live updates
Military service academies see drop in reported sexual assaults after alarming surge
Helicopter crash at a military base in Alabama kills 1 and injures another, county coroner says
What polling shows about Minnesota Gov. Tim Walz, Harris’ new running mate
Olympic men's basketball bracket: Results of the 5x5 tournament